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About us

Embrace Naturals is an emerging hair care brand with a passion for formulating hair products deeply rooted in African traditional hair growth practices that grow hair long.

Our vision is to help women and men return to the source of who we are as proud Africans and to passing this knowledge of our natural hair down to our children.

Our mission is to source raw ingredients that revive indigenous hair growth practices that are authentic to Africa by focusing on deep moisture, shrinkage and length retention to grow black women's hair long!

Our supply chain supports women's organisations that empower local communities in Africa .We do not test any of our products on animals.

 Nature has gifted us everything we need so let's embrace this gift and take our hair care back to the source because we strongly believe that all hair is good hair.

Mother natures love and kindness through us to you!

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